Why is online local search marketing ideal for your restaurant?
Your target customers or potential guests live or work within a several mile radius of your location – within your primary and adjacent zip codes.
That makes your target market very specific. And because local search marketing is targeted geographic marketing, it is ideally suited for your local independent restaurant.
We offer a number of resources to help you get started growing your online presence so those people can find you easily and more often at that top of their search results.
LSM ACTION PLAN
10 Steps to Activate Your Local Search Marketing Plan
- Perform an online search for your type of business in your zip code. (for example, “Mexican restaurants 48106” )
Do this in Google, Yahoo and Bing and make a note of who is shown at the top of your search results. Check out the links to their online information. Notice their information, pictures, coupons, etc. These are your competitors. Plan to position your restaurant in these top spots with an online presence that will convert search visitors into paying guests by making your listing more attractive, helpful, prominent and easy to find.
- Create a Google Gmail account for your business
- Register or Claim your business listing in the Google Places
- Sign up and activate online reputation tracking with Google Alerts
- Create a promotional coupon to use and promote online; add it to your online registrations
- Register your business with Yahoo Local
- Register your business with Bing Local Business
- Register or Claim your business listing in Yelp and Urban Spoon
- Take time to talk to your regular happy customers, very nicely ask them if they’d write an online review about their visit.
- Develop a web page, either a static/blog webpage or at least a Facebook business fan page; add your webpage link to all your online registrations.
Free copy: Click Here for a printable *.pdf copy of this FMF LSM Action Plan
Set up Google Account
Register with Bing
Special Done-4-You Starter Package
Want to ‘Get Famous’ fast but don’t have time to manage it all yourself? No worries! We’ll take care of launching the ‘Just Getting Started’ action plan for you!
We’ll sit down with you one-on-one to gather your data so we’re fully armed and loaded with all the necessary information to get you up and launched quickly and on the road to getting famous fast!
- Create business accounts and register your restaurant with Google, Yahoo and Bing – we’ll even optimize your listings by enhancing them with your keywords, coupon or promotion, pictures and video links.
- Set up and claim your listing on three top restaurant review and/or directory sites including UrbanSpoon and Yelp, again adding flair and enhancements to make your listings more attractive to visitors AND search engines
- Create a custom Facebook Business Fan Page Welcome Tab and banner/profile (if you don’t have a page created yet, just let us know, we can help you with that too!) with links to your website as well as provide you with the Facebook code to place a link on your website so your site visitors can easily ‘Like’ your pages and find you on Facebook
- Complete a mini-analysis of your current online presence that you can use as a benchmark for future reporting
- Additionally, based on the findings of your online analysis, we’ll provide you with our recommendations for developing a strong internet marketing strategy tailored specifically to your restaurant
All this for only $795
Don’t have a website? We’ll develop a 1-3 page SEO optimized site for you as well and add the link to all your online registrations. Only $365 for restaurants launching the Done-4-You Starter Package.